Creating an engaging virtual experience as part of a product launch.
We worked together with Super League Gaming to create two virtual experiences for the Halloween season which promoted "Prankbro" and the Really R.A.D. Robots toy line released by Moose Toys. These experiences went live on "Minehut", a Minecraft Multiplayer server ran by Super League Gaming with over 250k active players a month.
We created a spooky adventure game launched on the Minehut network which took players on a journey through the Really R.A.D. Robots factory in hopes of finding their mischevaeous friend Prankbro who has sneaked off on Halloween night. Players complete series of gag puzzles and challenges set up by Prankbro ahead of them which showcased a vast array of Prankbro's exciting features, before players find Prankbro and team up once again to discover a way out of the factory depths. In addition to this, we redesigned the Minehut hub to be a trick-or-treating village overwhelmed by monsters including a giant Prankbro and constructed a factory building equipped with Really R.A.D. Robots branding.
"The Spark team is incredibly professional. Their team of level designers, sound designers, builders, and managers took great care of us for the Prank Bros project. They hit all the specific details we needed, but were also able to come up with some really cool things where specs were left vague. It's very easy to tell how much they care about their work. We'll definitely be using them again for future Minehut projects."
- Trent, Product Director at Super League Gaming
Minh Son Vu