Enhancing Germany's biggest public bank's brand image towards children by imagining their digital branch.
The 'Sparkasse' is a German public savings bank with over 400 subsidiaries each operated independently and non-profit oriented. Each bank is held directly by the public sector, e.g., the federal government, the states, administrative districts, or cities, with the primary purpose to accept and pay interest on saving deposits.
The 'Sparkasse Herford' asked us to create and proof the concept of using Minecraft in raising brand awareness for the positive efforts of the Sparkasse surrounding children.
We came up with the idea to recreate a digital branch inside of the game and to let children build their virtual world around it.
Minh Son Vu