Creating long-lasting brand awareness between multiple Minecraft Marketplace products.
Coming up with a concept and developing a series of Minecraft Marketplace products by creating a popular brand that potential buyers can recognize and become familiar with.
We set out to create Minecraft maps based inside of the same fictional world, and thus creating a link between them all: The city of 'Mineville.'
Based upon this brand concept multiple hugely successful Minecraft Marketplace products were created. At the time of this writing, three popular maps, starting with Mineville High School, over Mineville University and lastly Mineville Summer Camp are published, collecting millions of downloads.