Creating long-lasting brand awareness between multiple Minecraft Marketplace products.
InPvP is a Minecraft server for Bedrock Edition (Mobile, Win10, Switch and Xbox One) and an official Minecraft partner.
Coming up with a concept and developing a series of Minecraft Marketplace products by creating a popular brand that potential buyers can recognize and become familiar with.
We set out to create Minecraft maps based inside of the same fictional world, and thus creating a link between them all: The city of 'Mineville.'
Based upon this brand concept multiple hugely successful Minecraft Marketplace products were created. At the time of this writing, four popular maps, starting with Mineville High School and Mineville University, over Mineville Summer Camp, and lastly Mineville Film Studios were published, collecting millions of downloads.