Helping to increase a special Halloween product's awareness through a Minecraft animation.
MCProHosting is the world's largest and leading Game Server Hosting provider.
We got asked to create an animation set for MCProHosting's Halloween Special 'Witch Plan' promotional video, based on their ideas for the animation, including the witch's castle exterior and interior.
Considering the limitations, but also the possibilities of taking the Minecraft build and exporting it into a 3D rendering application, we created a rundown castle, slightly overgrown and visibly through some battles. It was essential to create a believable castle, that introduced the viewer to the theme right at the beginning of the animation.
For the interior, we focused on providing the best option to put the witch into action by adding a big potion pot at the center of the room.
Highly successful boost in sales and an excellent base for creating an advertisement during the Halloween season.
Minh Son Vu