Getting children inspired about engineering and filling its skills gap in the UK.
Highways England operates, maintains and improves England’s motorways and major A roads.
Highways England asked us to help them put together a Minecraft experience for the 'Year of Engineering' that would be available at the 'Big Bang Fair 2018' in Birmingham, with the purpose of getting children from 7 to 17 years old interested in engineering and filling this current skills gap.
At the fair children would be given iPad's, able to join a Minecraft server on which they could build either a bridge or a tunnel between two cities, inspired by British architecture, laying on opposite banks of a river.
"Spark Squared set up a fantastic Minecraft challenge for us to run at a major careers fair for school children. They produced a remarkable world at very short notice and provided continued support throughout the set-up of the event. We were delighted that we were able to introduce children to the world of engineering in an innovative way by engaging them in an activity of their interest."
- Vicky Shepherd, Communications Planning Manager, Highways England